Fractional marketing is outsourcing a part, or a fraction, of your marketing needs to part-time specialists. So essentially, your business maintains the skilled marketers you have in-house while filling in gaps with part-time marketing professionals.

 

Fractional marketing could also help with the leadership roles in your marketing department, such as a part-time Chief Marketing Officer (CMO), Marketing Manager, Social Media Manager, Content Manager, Communications Manager etc., or Marketing Coach. This means you can have a veteran marketing professional without hiring a full-time role -  one of the reasons why fractional marketing has gained popularity for businesses.

 

A fractional marketing solution also comes with perks for businesses as there are no employee costs. Depending on your needs, it can be for the duration of a project, month to month, a few hours a week, or as a longer-term external team member.

 

Fractional Marketing allows for world-class marketing strategies and deep experience for a fraction of the cost.

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What a Fractional CMO, Marketing Manager or Coach can bring into your organization:

• Visionary with the ability to view the bigger picture

• Strategic Mind

• C-Suite ROI Alignment

• Leadership Skills

• An experienced or veteran creative problem solver

• Bring Focus to your marketing & efforts

• Understand the relationship of marketing with other function areas of your business

• Ability to create alignment relationships with marketing

• Identify areas of improvement in spending, resources & budget allocation 

• A clear Execution Process

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